Salesforce vs HubSpot – Which Has Better Security?

Salesforce and HubSpot are undoubtedly two of the best Customer Relationship Management options out there. Generally, Salesforce is the better choice for large-scale businesses because it has rich third-party integrations, excellent developer tools for deep customization, and a broad range of products. On the other hand, HubSpot is best for small businesses because it runs on a freemium model but additional upgrades and services can be added as the business grows. But which is better when it comes to security? Here is an overview of each one’s key security features so you can determine which is best for you.

Key Salesforce Security Features

Salesforce has an abundance of security features. It limits exposure of data and also has security controls that you can use according to the sensitivity of your data. Ultimately, Salesforce protects your data from both unauthorized access from outside of your company and inappropriate use by internal users. If you decide Salesforce has the security and other features your organization needs, it is best to go with a Salesforce consulting company that can help your business with the entire implementation, customization, training, and so on. When it comes to security, some of Salesforce’s primary features include the following.

Phishing and Malware Security

Salesforce displays real-time information regarding security and system performance. That includes alerts for current and recent malware and phishing attacks as well as tips for best security practices for your company.

Security Health Check

The Health Check allows you to fix potential vulnerabilities. Furthermore, you can do so from a single page, under your Security Settings. The feature shows how your business measures against a security baseline. You can use Salesforce’s Baseline Standard or upload up to five customized baselines instead.

Salesforce Shield

Salesforce Shield comprises a trio of security tools that enable developers and administrators to build extra levels of compliance, governance, and trust. The three tools are Shield Platform Encryption, Event Monitoring, and Field Audit Trail.

Key HubSpot Security Features

HubSpot’s security features fall into four main categories: application security, data center protection, software security, and audits, vulnerability assessment, and penetration testing. Here is an overview of each.

Application Security

HubSpot protects sessions between users and their portal with in-transit encryption. Also, TLS is enabled by default on HubSpot-hosted websites. HubSpot also monitors potential attacks with a variety of tools, including a web application firewall, a network-level firewall, and DDoS prevention defenses. Furthermore, HubSpot implements static code analysis tools as well as review processes completed by human beings to ensure consistent security and quality.

Software Security

With the patch management processes from HubSpot, you can identify and address missing patches with the infrastructure of products. Software security from HubSpot also includes security incident process flows and investigation data that are predefined in recurring preparation exercises and activities and refined via investigative follow-ups.

Audits, Vulnerability Assessment, and Penetration Testing

Potential vulnerabilities are tested regularly by using things like static code analysis and scans of infrastructure vulnerabilities. HubSpot also leverages third-party penetration testing companies throughout the year to test the products and product infrastructure of HubSpot. When it comes to external auditing and certification, HubSpot has received a SOC 2 Type I report that attests to its excellence in controlling domain security, availability, and confidentiality.

Which is better? Salesforce or HubSpot?

At the end of the day, there is little to separate Salesforce and HubSpot when it comes to security. The specifics may vary, but both have robust security features. Weigh up the security features of the two alongside the pros and cons of each in other areas, and you will be able to determine whether Salesforce or HubSpot is best for your business.