There’s no denying that digital marketing will always play a significant role in a company’s ability to perform in the industry landscape. Of course, you can have quality customer service and products, but it won’t matter one bit if your target audience isn’t aware your business exists. Such is why so many companies invest in various marketing strategies to help spread the overall message.
That said, what constitutes a creative marketing strategy? It can be argued that nothing that exists today is original content, as many others have followed similar beats over the years. However, unoriginal does not necessarily mean it lacks creativity. A company can follow similar beats yet still launch marketing campaigns with creative strategies. Here’s how new companies can develop their own without taking a considerable risk.
Counting on search engine optimization (SEO) to get the job done
If a company wants to focus on creative marketing strategies, the first thing would be to look for a tactic you can use to build your company’s online reputation slowly but surely. The best digital marketing strategy for such a thing would be SEO, as it involves gradually but surely gaining the trust of your target demographic. Another reason it helps so much is that SEO comprises various marketing tactics — many of which are inherently creative and innovative.
Not only will SEO help you build a loyal following as time goes by, but it will also give you potential ideas to push forward a creative marketing project. From link-building strategies and keyword research to the potential of blogging, SEO is a marketing gift that keeps on giving.
Once you have a foundation, focus on accessibility
While there are many ways to be creative with marketing, it’s challenging for any online user to take your company seriously if it isn’t accessible. For example, if your primary website is challenging to navigate, most online users will leave as soon as they hit the front page. If the main page takes too long to load, they’ll also likely leave anyway.
An accessible website is all about making things easier for online visitors, and the same thing applies to videos and other marketing content. The use of audio description is specifically to help those that cannot visually follow what’s going on on the screen. Whether one is fully or partially blind, audio description is a great and accessible way to follow content.
Look into what’s trending to predict future trends
Last but certainly not least, those that want to be creative with their marketing process would do well to study the various trends in social media platforms that your demographic frequents. While it might seem confusing at first, most trends have a habit of coming back based on patterns — something you can use to be a trendsetter in the industry.Based on the above tips, creativity is all about taking the time to personalize your marketing campaign for the target demographic. Feel free to experiment, especially when you already have an ongoing SEO campaign.
Working as a cyber security solutions architect, Alisa focuses on application and network security. Before joining us she held a cyber security researcher positions within a variety of cyber security start-ups. She also experience in different industry domains like finance, healthcare and consumer products.